SPACE10Editor & Copywriter

SPACE10 is a research and design lab on a mission create better ways of living for people and planet. The lab explores projects and solutions that pertain to sustainable food, shared living, digital interfaces and more. The company’s work has resulted in a number of awards, including making FastCompany’s list of Most Influential Design Companies 2019.

As the editor, I co-ran our owned media channels — communicating our projects while creating and commissioning original content that sparks conversations around how to design better living. I also acted as editor for our research reports. As a copywriter, I dabbled in everything from writing cookbook introductions to in-app experiences. In particular, I focused on writing about the socioeconomic challenges around ensuring equal access to ‘better’ living.

Editor & Copywriter
February 2018 – December 2019

Some examples of my work:

Future Food Today: A SPACE10 Cookbook

Future Food Today is a collection of delicious and sustainable recipes from the SPACE10 Test Kitchen that help us eat better — for ourselves and the planet. Released in May 2019, it’s SPACE10's first cookbook and the result of months spent testing recipes at home and abroad. At its core, Future Food Today is a tangible vision for what the sustainable kitchen of tomorrow may look like. Uniting technology, science and food, this cookbook keeps both people and planet in mind.

I acted as the Editor of Future Food Today — writing all content and working closely with the design team to ensure our recipes are clear, tangible but still full of heart.

Photo by Anne-Sophie Rosenvinge

The Digital in Architecture — Then, Now and in the Future

'The Digital in Architecture' is a SPACE10 research report, written by architecture theorist Mollie Claypool. It does what it says on the tin: the report consolidates the history of digital innovation within this discipline into 14 chapters. Spanning movements, debates and seminal works, it acts as your one-stop-shop for diving into the interplay between the digital and architecture. Whether you want to read up on the merits/flaws of parametric design or find out why collaborative practices are vital to the design process, the report contains something relevant for you.

I edited this report — spending around five months working closely with the writer to massage the report into its rigorous yet inspiring end result.

Photo by Anne-Sophie Rosenvinge

Besides the written report, we had the pleasure of collaborating with information designer Giorgia Lupi and her team at design firm Pentagram to create a data visualisation. Available in the print version of report, the data vis consolidates the content of the report into a visually captivating timeline which ebbs and flows between movements, patterns and buildings.

I worked closely with Lupi and her team, ensuring synergies between the written content and the data visualisation from a copy and content perspective.

Spaces on Wheels: Exploring a Driverless Future

Spaces on Wheels is visual exploration of how fully autonomous vehicles could one day enable a more fulfilling, everyday life. As part of the project, SPACE10 designed seven potential autonomous vehicles and launched an app where you can experience booking a Space on Wheels in Augmented Reality. SPACE10 also published a research report that provides a deep dive into all things most relevant to self-driving cars — including challenges, opportunities and examples of self-driving initiatives transforming urban environments today.

I wrote the research report and all the app copy. Download the report here and the app here.

Illustration by Inkee Wang

Beyond Borders

‘Beyond Borders' is a series of articles where SPACE10 explores how the world is changing from an inclusive perspective. With this series, SPACE10 aims to challenge perspectives on how we go about tackling global challenges and invite cultural nuance and diversity into the conversation.

For the series, I wrote a piece about accessibility and mobility as an antidote to apartheid-era planning in South Africa; and I wrote about overcoming the fact that the landscape of mobility in India can often exacerbate gender equality. Read the pieces here and here.

The Augmented Human: A SPACE10 Report

Released in May 2019 and written by Chris Stokel-Walker, the Augmented Human report explores the increasing role technology plays in our lives. In particular, it anticipates likely components of the next technological paradigm shift as we collectively wade into uncharted waters. It recaps how we got to the point where technology and humans seamlessly interact. It imagines how computer interfaces could soon change; how augmented intelligence might transform technology; and how organisations and businesses are getting a foothold in this complex but opportunity-filled arena. Finally, it asks a simple question: where do we go from here?

I acted as Editor for this report.

Can We Design Our Way Into Better Mental Health?

SPACE10 collaborated with architecture firm Spacon & X to redesign their headquarters in Copenhagen. By both repurposing old materials and completely overhauling our previous set-up, they ended up with a space that does a better job at cultivating community and encouraging material sustainability. But beneath the new panels of EchoJazz and flexible working stations lies an altogether different purpose — one that leverages design to prioritise better mental health amongst the SPACE10 team.

In light of that, I wrote about the surprising relationship between physical office design and mental health.
In this piece, I critique the open office plan, offer some solutions, and discuss how to cultivate safety and gender equality through design.

Lecture Notes: Vision

A research-driven piece about computer vision and the implications of machines that can understand the world around them. Here's a small excerpt:

'Indeed, many diverse industries actively benefit from developments in computer vision, but the same yet-to-be-answered questions linger around all of them. Will computer vision live up to its supposed promise of making life safer for people all over the world? Will we develop systems for alleviating privacy concerns as computer vision develops — or will the speed of advancements in the field lead to ‘surveillance states’ and increasing eradication of individual agency? And more tangibly, will augmented reality offer us the option of playing with our daily experiences when we want to — or is it, as one researcher puts it, ‘the death of reality’?'

Read the full piece here.

Pssst: turn the sound on

IKEA Place

Bridging the imagination gap with the help of augmented reality.

IKEA Place is an app that lets you place furniture in your own environment using your phone, all thanks to augmented reality. It has features like visual search (snap a photo of any object and the app will find you the closest IKEA product) and magic flatpack — an easter egg where you can 'step' into a virtual wardrobe and enter a totally new environment from your phone.

I wrote a large chunk of the copy for IKEA Place, mostly focusing on user flow. IKEA Place has been downloaded over 2 million times to date, enjoys a rating of 3.4 on average in the app store and has picked up awards at the Webby Awards, D&AD Pencil Awards and many more.

Photo: @jmvotography

During my time at SPACE10, I shared the company's mission and vision as a public speaker. I have spoken at events and institutions such as Forward Festival (Munich), EASD (Valencia), The Future of Work at the Hoxton (Amsterdam), CANactions Festival (Kiev), Border Sessions (The Hague) Colours of Ostrava (Ostrava).

See my talk on SPACE10's investigations into shared living from CANactions Festival below: