THANK YOUCopywriter & Creative Strategist
I was a copywriter and creative strategist at THANK YOU, a full-service creative agency based in Copenhagen—specifically well-known for leadership in motion graphics, animation and 3D,
Copywriter & Creative Strategist
February 2016 – February 2018
Integrated Campaigns for Global Brands
Upon launch, all of Swatch's global markets bought into the campaign, displaying it in key global locations like New York's Times Square.
Swatch SKIN TVC
I write the copy on their website and packaging, and occasionally on their social media.
I wrote the website and packaging copy for the game.
Coloplast value making their customers feel comfortable and at ease, no matter what—which is why they needed to make sure their tone of voice expressed that. I wrote their 2016 brand book, adding warmth and approachability to the Coloplast personality.
I wrote some of their website and product copy and was part of the creative team developing their primary campaign for 2017—to be released soon this year.
The ambition is to turn The Circle into a visionary community leader—and I was tasked with communicating that spirit in their internal design guide and brand book.