THANK YOUCopywriter & Creative Strategist

Currently, I’m a copywriter and creative strategist at THANK YOU, a full-service creative agency based in Copenhagen—specifically well-known for leadership in motion graphics, animation and 3D,

Copywriter & Creative Strategist
February 2016 – present
Integrated Campaigns for Global Brands
My copywriting and creative strategy for THANK YOU includes work for clients like:
I was part of the core team developing the global campaign concept for watch giant Swatch's SKIN watch line. I wrote most of the headlines and print copy, and developed the strategic rationale running through all touch points.

Upon launch, all of Swatch's global markets bought into the campaign, displaying it in key global locations like New York's Times Square.

Swatch SKIN TVC

Copenhagen Distillery opened its doors a few years ago, aiming to innovate the drinking experience by ambitious experiments with whisky, gin, wine, dessert liquors and so much more.

I write the copy on their website and packaging, and occasionally on their social media.
PlayProp is a game that's simple, silly—and dangerously addictive. Requiring only a cup, strings and dice, it's something the whole family can get into… with a good conscience. The game is made by marginalized women in India and half of the game's proceeds go towards funding them and their children.

I wrote the website and packaging copy for the game.
Coloplast is a quickly growing, international medical company that gives people the tools they need to deal with health problems that aren't exactly easy to talk about.

Coloplast value making their customers feel comfortable and at ease, no matter what—which is why they needed to make sure their tone of voice expressed that. I wrote their 2016 brand book, adding warmth and approachability to the Coloplast personality.
For international gaming company SteelSeries – one of the world's leading gaming companies – keeping their consumers engaged means pumping their language with adrenaline and competition, even in the smallest details.

I wrote some of their website and product copy and was part of the creative team developing their primary campaign for 2017—to be released soon this year.
Zurich Airport is known as one of the world's leading hubs for business and travel—but it's about to be come much more. In a few years, the airport will open "The Circle": a neighbouring structure containing conference rooms, art, a hotel, a hospital, shops and restaurants.

The ambition is to turn The Circle into a visionary community leader—and I was tasked with communicating that spirit in their internal design guide and brand book.