I was a creative strategist at BANDIT, a Copenhagen-based strategic consultancy using cultural anthropology to tap into the DNA of youth culture.

July 2014 – December 2014
Brand Strategy

Here’s a sample project I worked on that I like:


In 2014, Nike Europe noticed significant spikes and drops in sales of their shoes based on the colors the shoes came in. So, they tasked our team at BANDIT to find out what color choice means for consumers in 2014.

I carried out the market research for this report (a combination of interviews and reviews of pre-existing data), built the strategic rationale and wrote this report.